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It is true that many companies fail in attempting to enter the hyper-competitive US market. The positive view, however, is this: U.S. market entry is not a very complex process, and when it’s done right, it opens the #1 largest market opportunity without costing an arm and leg. And while those companies’ failure may have been caused by a whole variety of problems, the list of fundamental “market entry errors”
Picture this: You’re the CEO of a visionary EU-based B2B tech company, with breakthrough technology and venture capital funding. Your sales have already begun in your local market validating your product-market fit. As the next move, you are considering expansion beyond your home country. The US market, a potential goldmine representing over 50% of the global B2B landscape, sits across the Atlantic, promising not just rapid scale but also sky-high
To successfully enter the US market, CEOs need to re-evaluate all the business fundamentals. This is because the new US environment is different. Customer buying behavior is different. Competition, regulations, channel vs. direct, customer’s business processes – they all have little U.S. nuances that eventually may become the showstoppers. With that, here are the top 3 time-tested, critical success factors for the U.S. market entry. No difference really from
