Blog

Picture this: You’re the CEO of a visionary EU-based B2B tech company, with breakthrough technology and venture capital funding. Your sales have already begun in your local market validating your product-market fit. As the next move, you are considering expansion

It is true that many companies fail in attempting to enter the hyper-competitive US market. The positive view, however, is this: U.S. market entry is not a very complex process, and when it’s done right, it opens the #1 largest

To successfully enter the US market, CEOs need to re-evaluate all the business fundamentals. This is because the new US environment is different. Customer buying behavior is different. Competition, regulations, channel vs. direct, customer’s business processes – they all have